Sales results can be directly affected by the actions of your entire team – your receptionist, your implementation people, the people in collections, your delivery people. In some cases, you may not even know it.

Be the positive spark to others. It’s the right thing to do and it’ll help you sell (and retain) more as a result.

5 ways to radiate the sales culture…

1. Through your interactions with other departments, help people understand and embrace that it’s the customer who keeps the lights on (metaphorically and literally). Don’t encourage, condone, or contribute to negative discussions about your customers. Focus instead on how your organization helps customers solve their challenges and improve their business or personal lives. Never say anything about the prospect or customer you would not say directly to their face.
2. Positively reinforce those individuals who are helping the sales process by publicly praising their actions. If your sale was helped along by a particular individual, maybe a note or small gift is in order. Depending on your commission structure, perhaps a cut of deal would encourage future assistance. What if each individual in the organization received a commission when the sales rep sold something? Not a bonus, but an actual commission.
3. Invite members of other departments out on sales calls to help them get a better understanding of the process.
4. Create a one-page sales newsletter (or longer if necessary) that advises everyone in the organization of where the sales efforts are being focused and the present results of those efforts.
5. Help boost morale so that everyone is as positive as possible during the sales day (other departments might call it the business day – that’s okay – love them anyway). This will help eliminate some of the indifference your customers may sense when calling on your company. If you call in from the field and someone answers the phone in a dull or bothered tone, ask them if they’re having a bad day. Then (in the right tone) explain to them that it’s definitely coming across over the phone and ask them if there’s anything you can do to help.

Now go sell something.~>

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