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sales management checklist

Leading a sales team is a complex pursuit with a single objective - to meet and exceed the sales objectives for the area you're managing. The variables that can impact your success as a leader are tremendous.

Below is your sales management checklist. Its purpose is to help you stay on top of the primary issues that should have your attention on a regular basis and to avoid letting the important success factors slip through the cracks. Your particular sales world will likely involve a few more points or slight changes that are specific to you and your team/ company/ industry.

Consistently addressed, these are the sales management fundamentals that will put you and your team far in front of the pack... and keep you there.
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your team
  • general periodic discussion/ review
  • goals/ expectations understood
  • sales skill training
  • motivation
  • product/ service/ industry knowledge training
  • recruiting
  • promotions/ new roles/ new positions
  • performance reviews
  • recognition
operational issues
  • activity numbers
  • sales numbers (units/ revenue/ margin)
  • sales process reviewed
  • sales communication reviewed/ distributed
  • before and after the sale reviewed (processes)
  • lead generation
  • barriers to remove from sales efforts
external relationships
  • top customers contacted
  • top competitors reviewed
  • top partners contacted
self-development
  • management skills
  • additional contributions
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