the 8 objections

Objections are a requirement to a successful sales day. In fact, without them, you're likely not engaging your prospects and customers. It's the introduction of an objection that can spark a flow of information that can help you further qualify a sales opportunity and better understand the needs and current environment of your prospects. For this reason, you should work to embrace and understand the true objections you might be facing.

When companies and individuals have an objection to making a purchase, it's one or some combination of the following eight. Review them... know them. When you've hit a wall, check your sales opportunity against them.

Understanding the true objection(s) will help you get one step closer to where you need to be – whether it's to the next stage with your current prospect or investing your time elsewhere.

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the objections

1. lack of perceived value in the product or service


2. lack of perceived urgency in purchasing the offering


3. perception of inferiority to a competitor or in-house offering


4. internal political issue between parties/ departments


5. lack of funds to purchase the offering


6. personal issue with the decision maker(s)


7. initiative with an external party


8. "it's safer to do nothing" perception