the sales glossary
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(click on a letter to find your sales word)
permission-based failure
a negative result that occurs because one does not
fully attempt to achieve an outcome because of a message sent
by influential individuals that is perceived as a "permission to fail" or implied acceptance of the reduced attempt... common statements prompting implied acceptance include-- "What happens… happens." or "The important thing is that you tried."
prospect
as a noun... an individual or organization with a need for a particular product or service, the potential for or existence of an understanding of that need and the potential to ultimately purchase the product or service... sometimes confused with a
suspect.
as a verb... to proactively seek out potential buyers of a product or service and approach them through personal contact (in person, over the phone, one-to-one email or fax) with the intent to sell should a need exist.
are we missing a sales word?
(
let us know and we'll add it)