the sales glossary
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(click on a letter to find your sales word)
lead
a person or organization that has shown an interest in a particular product or service... can also be used to describe a person or organization that sales or marketing staff feel may have a need for a particular product or service.
lock-out revenue
the dollars generated from a customer over time because of the customer's perceived hassles associated with switching to a competitor.
are we missing a sales word?
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let us know and we'll add it)