the sales glossary
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(click on a letter to find your sales word)
GBS
sales acronym...
general
benefit
statement... an opening statement of the
benefit(s) a customer will receive by purchasing a product or service.
gatekeeper
an individual within an organization who is responsible for evaluating the potential value of a salesperson's product or service for a particular decision maker and taking action accordingly (e.g., passing them along to the appropriate person, asking them to send something in the mail, etc.)... also called a screener.
goal
a sales target (in revenue and/ or units) for a specified time period... also referred to as a quota, budget or forecast.
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