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the sales glossary

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(click on a letter to find your sales word)

differentiate
to communicate specific and valuable benefits of a product or service that a prospect or customer cannot experience elsewhere.

distributor
an organization or individual that sells a product made by someone else... sometimes used interchangeably with the words "wholesaler", "reseller", and "VAR"

disqualify
to determine the purchasing potential of a prospect or customer as unlikely and therefore a poor use of sales time (see qualify)

draw
a form of monetary compensation paid in advance of commissions earned and then applied against the balance of future commissions earned-- can be recoverable or non-recoverable... generally used to guarantee personal cash flow to an individual who does not earn a salary.

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