the sales glossary
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(click on a letter to find your sales word)
barter
a non-monetary exchange... an exchange of products and/ or services for other products and/ or services... sometimes used to minimize
cash outlays or to maximize the value of sunk costs.
base salary or "base"
the guaranteed portion of a salesperson's monetary compensation... not always a part of a salesperson's compensation.
benefit
the value experienced by the customer.
Black Friday
a retail sales term used to describe the Friday after Thanksgiving... traditionally a big selling day for the retail world... originated as a description of the day in the year when a retailer begins to profit or "be in the black".
broker
a person who acts on behalf of a company to sell its products or services... a broker is typically compensated on a
commission only basis... also see
agent.
budget
the amount of money available for use to a salesperson or purchasing agent for a particular time period or a particular project... can also be used to describe a sales target (in revenue and/ or units) for a specified time period... also referred to as a quota, goal or forecast.
buying signal
a communication from a prospect or customer that indicates s/he is or is strongly considering making a purchase... typically delivered in the form of a question (i.e., can i have it delivered before the end of the month?)
are we missing a sales word?
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