An objective evaluation can (and should) be a very effective tool for professional development (self-driven or not). Every month or so, consider formally investing 30-60 minutes in yourself and step through the points below as a private check on your value and progress as a sales professional (use what applies and adjust what’s missing).
Forget the fluff and examine yourself as your manager might (or ultimately will). Keep up the good, eliminate the bad and remember to always be moving toward your professional goals. Make self-evaluation a consistent part of your sales discipline and you are guaranteed to have better results. (It’s part of being SalesTough™. Here’s a short version.)
If your company hasn’t standardized its formal evaluation procedure, let the questions below serve as a guideline for evaluating your sales team and coaching them to consistently improved performance.
The Sales Evaluation
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