How do you and your team avoid being annoying?
First, consider your current sales process – from contact through closure. Include, also, what happens when you follow up with customers in your service efforts.
Write down the known "annoyers" that occur at each stage – things you’ve been told by prospects and customers directly and things you’ve been told by them through their actions (e.g., not responding to your repeated calls).
Now, the difficult part… Brainstorm replacement activities that’ll be considered by your prospects and customers to be helpful rather than annoying.
Choose what you feel are the best ideas, try them, evaluate results, and adapt accordingly.
And, remember, with time comes change (technology, environments, competitive situations, etc.). The things you do today may not be acceptable in the future… just as the things you did in the past may now be unacceptable.
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Now go sell something.~>
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