"The most valuable of all talents… that of never using two words where one will do."
–Thomas Jefferson (1743–1826)
3rd president of the United States
Sales reminder…
Be careful to minimize any tendencies to say what you feel needs to be said in a sales call. The most important thing is that you learn what your prospects/ customers really want or need and why (not to show what you have or know).
The simplest way to do this is to forget about yourself, your company, your products, and your competition.
Focus only on the discussion and them. Be real. Ask questions and listen.
Care for them and they’ll more likely care for you.
(get a printable reminder to be real)



Gili says:
Brilliant, ha?
Going to practice this.
2 October 2009