Be careful to minimize any tendancies to say what you feel needs to be said in a sales call. The most important thing is that you learn what your prospects/ customers really want or need and why (not to show what you have or know).
The simplest way to do this is to forget about yourself, your company, your products, and your competition.
Focus only on the discussion and them. Be real. Ask questions and listen.
Care for them and they’ll more likely care for you.
(grab the printable reminder to the left)
